Industry Resources


Big Marketing Guide

Do you need help to market your tourism business? Not sure how to reach your target audience? The Big Marketing Guide covers everything you need to know to successfully market your business to consumers, media and the tourism industry. View The Big Marketing Guide here.

Storytelling Manual

Everyone loves a good story and it is through stories that we all connect. The story you share with your guests should be a memorable one. You want your story to be the first story every visitor tells when they get home and better still the story they share on social media. 

Storytelling is a powerful tool that not only improves your guest experience but can have a positive impact on your bottom line. View the storytelling toolkit to discover more on creating, developing and delivering your story here.

Social Media

Industry can connect with us on Twitter here. If you are a member and are not receiving our regular members industry newsletter, please contact us This email address is being protected from spambots. You need JavaScript enabled to view it..

A guide to connecting with ours and Tourism and Events Queensland's consumer social channels can be found here.

Destination Images

To access destination Images; please register for Tourism and Events Queensland's Image Library

Privacy Statement

Our privacy statement can be viewed at this link: Mackay Tourism Privacy Statement

Reports and Strategic Documents

Mackay Tourism's strategic documents and reports can be found by clicking on the links below.

Mackay Tourism Annual Report 2019-2020

Mackay Tourism Opportunity Analysis 2020

Mackay Region Destination Tourism Plan 

Mackay Tourism Annual Report 18-19
Mackay Tourism Report Card 18-19

Marketing and Communications Plan 18-19

Workshop Material

Bundling Workshop December 2016 - Inspired Tourism Presentation
Bundling Workshop December 2016 - Inspired Tourism Workbook

Sustainable Storytelling Workshop February 2017 - Earthcheck Presentation

Bookeasy Module - Campaign Product Management for Operators 

Best of Queensland Experiences Program
Best of Queensland Experiences Forum Videos

View the latest Mackay research summaries available. 

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Media Releases

We encourage local tourism businesses to positively promote their business through the media by pitching story ideas through media releases. If you need ideas on how to do this or format a press release, please contact This email address is being protected from spambots. You need JavaScript enabled to view it.

You can find our most recent media releases here.

Events and Festivals

Special events are widely recognised as being a growth sector of the tourism industry with the potential to generate substantial economic benefit for the city, region or community involved. Below are some resources to assist the events industry in The Mackay Region. 

For more details on how to promote your event effectively, have a look at our Event Tool Kit.

Download the Queensland Events Guide

Download our guide on how to organise special events in Mackay

Download the 8 Tips for Event Organisers to Work with TEQ and Mackay Tourism

Download our brochure for Business Events in The Mackay Region

Event-Tool-Kit   Media-Releases   Queensland-Media-Centre




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