Best of Queensland Experience Program (BOQEP)
The Best of Queensland Experiences Program (BOQEP) is an innovative program that guides the Queensland tourism industry to deliver exceptional customer experiences, create positive word of mouth, helps attract more visitors, grow expenditure and increase market share. It identifies and recognises experiences that best bring the Queensland story to life and consistently deliver an exceptional customer experience.
The Best of Queensland Experiences will be prioritised across all TEQ marketing and activity to ensure visitors are directed to the best experiences across the state.
Benefits
All businesses who are listed on ATDW are automatically assessed each year and receive an individual report providing valuable insights on consumer perceptions and how to improve the delivery of customer experiences to drive business performance. The information available in this report is valued at more than $2,000.
Operators who are identified as Best of Queensland Experiences receive:
- Consumer advocacy by delivering exceptional experiences
- Best of Queensland Experiences are included in Tourism and Events
Queensland’s preferred operator database accessed by staff when planning
marketing and activity - Best of Queensland Experiences will receive prioritisation across all Tourism and
Events Queensland marketing and activity including on Queensland.com - Best of Queensland Experiences will receive a Stamp of Recognition which
operators can use on their own marketing channels and TEQ will display the stamp
through ATDW listings on Queensland.com