First Step Towards Generating Tourism Investment Released

STIMULATING investment into The Mackay Region’s tourism industry is the primary objective of a new opportunity analysis released today by Mackay Tourism.

Prior to COVID-19, tourism in The Mackay Region recorded thirteen successive quarters of growth, culminating in 1.1 million visitors staying 4.8 million nights and generating $531.6 million in expenditure in 2019.

Despite this spectacular growth, and the significant advantages for Mackay in recovering from COVID-19, tourism’s significant economic potential within The Mackay Region remains largely unrealised due to a lack of investment.

To address this pressing issue, Mackay Tourism commissioned Stafford Strategy to develop a Mackay Tourism Opportunity Study to identify and assess the viability of new tourism investment to strengthen the competitiveness of The Mackay Region.

The resulting research and analysis have been informed by significant desktop research, structured interviews with industry operators and various government officials, and Queensland and national level tourism investment assessment.

Mackay Tourism Chief Executive Officer Tas Webber explained what the opportunity analysis means for the region.

“Despite record breaking growth in visitation, Mackay has largely failed to attract private investment, particularly with regards to touring product. This opportunity analysis has identified seed funding opportunities for new or existing business/product start-ups,” he said.

“Mackay Tourism is committed to growing tourism product within The Mackay Region and, along with our stakeholders, are here to support new and existing businesses who are looking to invest in Mackay’s growing tourism industry.”

The Mackay Tourism Opportunity Study is available from the Mackay Region website at




Daniel Brown - Communications Officer

0448 994 180

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Tuesday, 28 July 2020

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