Isaac Regional Tourism Receives Major Boost

An important step in the development of tourism in the Isaac Region was secured today with Mackay Tourism announcing it has been successful in a funding application to the Local Buying Foundation.

Local Buying Foundation will fund the two-year recruitment of a Tourism Development Officer to be based in the Isaac Region. The role will entail the development and marketing of tourism businesses, destinations, and products specifically within Isaac.

Local Buying Foundation Chair, Melissa Westcott said Mackay Tourism and Isaac Regional Council are important partners in growing Isaac’s economy.

“Since its inception in 2012, the Local Buying Foundation has approved over $3.4 million for projects that help build sustainable business communities in the Isaac, Mackay and Central Highlands regions. This Tourism Development Officer concept presented by Mackay Tourism and supported by Isaac Regional Council, represented an effective strategy to improving business capacities and generating visitor expenditure throughout the Isaac Region,” Mrs Westcott said.

“A 2019 Tourism and Events Queensland Social Indicators study reported 82 per cent of respondents across the Isaac and Mackay regions wanted to see more tourism development, and the Local Buying Foundation is proud to partner with Mackay Tourism in securing this tourism development for our community.”

Chief Executive Officer of Mackay Tourism Tas Webber, thanked the Local Buying Foundation for their support.

“This funding from the Local Buying Foundation demonstrates their commitment to supporting local tourism businesses and our community,” Mr Webber said.

“The Tourism Development Officer role will facilitate the building of Isaac’s tourism brand through the delivery of targeted marketing campaigns that showcase the region’s comparative advantages.”

“The role will support both new and existing businesses to grow Isaac’s tourism product to ultimately diversify the Isaac region’s economy, and the income streams of individual businesses.”

Isaac Regional Council has partnered with Mackay Tourism in the delivery of the Tourism Development Officer role.

Isaac Regional Council Mayor Anne Baker said the role would bring significant benefits to the region.

“As tourism is established across the Isaac Region, businesses and regional communities will develop a more resilient and diversified economy,” Mayor Baker said.

“Development of tourism product is also a proven strategy in improving a region’s liveability, so this is more than just a win for tourism.”

“Tourism is gaining momentum in the Isaac Region as more and more visitors seek out our terrific natural assets. From the golden sands of Clairview Beach to the Cosgrove Hotspot’s volcanic peaks, Isaac has a lot to offer visitors.”

“Already, tourism contributes an estimated $197 million to Isaac’s economy,” Mayor Baker said.

The Tourism Development Officer role for Mackay Tourism is currently being advertised on Seek. Applications close 23 September 2020.




Daniel Brown - Communications Officer

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Friday, 11 September 2020

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