Itinerary suggests plenty for families to do in Mackay

Mackay Tourism has developed a new itinerary for families focusing on 48 hours of fun in The Mackay Region. 

The itinerary was developed as part of the month-long Summer Campaign which is targeting older families* in the four-hour drive market and South East Queensland.

The itinerary features a day trip to Eungella National Park for spotting platypus in the wild, an overnight stay at Cape Hillsborough National Park to wake up with the wallabies and kangaroos at sunrise, an educational and tasty tour of the Sarina Sugar Shed and an evening soaking up the sun, sand and sunsets in Mackay’s northern beaches. It also offers a second option of visiting Clairview to the south.

Working with 16 tour and accommodation providers, Mackay Tourism is implementing the campaign through summer-inspired social media activity, special holiday deal packages, and inspiration on what to see and do in The Mackay Region.

Mackay Tourism Marketing Manager, Nele Hahne, said the campaign was already generating plenty of interest, particularly on social media.

“As part of the campaign, Mackay Tourism has created publicity for The Mackay Region with fantastic holiday packages and deals, and by using photos of the region. These have reached, been liked and reshared by thousands of prospective travellers.”

“This campaign aims to inspire potential holiday-makers to consider The Mackay Region for a family holiday and reach them during the planning phase.”

Participating operator Sarina Sugar Shed’s coordinator Glenys Mansfield said the school holiday period was always a busy period and they were excited to offer a free recipe book and DVD as part of the deal from now until January 2018.

“It gives people something to take away with them, to remind them of the experience and they can also use the recipe book to cook with our products,” Mrs Mansfield said.

“Families really like the Sarina Sugar Shed tours because they are educational, easy accessible for families with pushchairs or babies, and an enjoyable experience for all ages.”

Tourism operators involved include Sarina Sugar Shed, Rainforest Scuba, Windmill Motel & Reception Centre, Mackay Resort Motel, Comfort Resort Blue Pacific, The Shores, Riviera Mackay, Pacific Sands, Coral Cay Resort, Big 4 Mackay Marina Tourist Park, Regional Air, Ibis Mackay, Potter’s Oceanside Motel, Miners Lodge Motel, Dolphin Heads Resort and Reeforest Adventure Tours.

The campaign runs until 15 October, with the deals being offered until January 2018. To see what great offers are available, visit or call 1300 1300 01.

*Older families are families with children over the age of five years old.


Click on image for downloadable, printable itinerary. 



Melissa Woods - Communications Officer

0448 994 180

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Published: 27 September 2017


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