Local Flavours Showcased in New Campaign

Mackay Tourism has today launched a new marketing campaign aimed at enticing visitors to discover the local flavours of The Mackay Region.

Running throughout Autumn and Winter, the campaign is targeted towards the empty nester, or ‘grey nomad’ market. The campaign features coordinated marketing and communications across print, digital and social media.

As part of the campaign, Mackay Tourism will also be hosting a food blogger, and produce a new culinary itinerary and blog.

With winter traditionally a popular period for local tourism operators, Mackay Tourism’s latest campaign looks set to contribute to achieving more records for visitor numbers and spend.

General Manager for Mackay Tourism Tas Webber, explained the ‘Discover Local Flavours’ marketing concept.

“The Mackay Region is establishing itself as a culinary hotspot, rich in superb local produce and offering unique paddock to plate dining experiences,” he said.

Mr Webber continued, “to capitalise on the growing popularity of The Mackay Region as winter haven for empty nesters, Mackay Tourism has partnered with tourism operators to inspire more people to consider the region as a tourism destination and to discover its many hidden gems.”

Participating in the marketing campaign is Ibis Mackay. General Manager of Ibis Mackay Adriette Meyer said there is an abundance of unique local flavours for visitors discover from across The Mackay Region.

“Conveniently located next to the Mackay Airport, our TurBARlence restaurant has just launched a new menu that showcases some of the finest local produce our region has to offer,” she said.

“Developed by our in-house chef, the new menu features delicious locally sourced meats, seafood and condiments that rival anything you’ll find in a capital city,” said Mrs Meyer.

“We look forward to welcoming visitors to The Mackay Region, and helping to showcase the region’s offering of iconic and reserved wildlife and nature encounters,” she explained.

Several Mackay Region tourism operators have partnered in the campaign by offering visitors truly unique and exciting experiences. Deals include adventure tours, fine dining, and luxury accommodation at special discounts and with special inclusions.

The full list of exciting deals is available on The Mackay Region website at www.mackayregion.com/deals. Deals can be booked through the website and as always, the friendly volunteers at the Mackay and Mackay Region Visitor Information Centres are available to assist visitors to create their perfect holiday.



Daniel Brown - Communications Officer

0448 994 180

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Published: 1 March 2019 

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