New campaign seeks to connect with family holiday-makers

Mackay Tourism Ltd (MTL) will showcase itself as a family-friendly holiday destination in its latest campaign, set to attract families within the four-hour drive market and beyond.

The campaign, launched today, aims to increase visitor numbers during the summer season, particularly outside of the busy school holiday months and the Christmas/New Year period.

MTL General Manager, Tas Webber, said Queensland recorded 20 million overnight visitors last year and The Mackay Region is in a good position to capitalise on that.

“Queensland is certainly a destination of choice for many Australians during the school holiday season but we’d love to see strong visitor numbers all year round,” he said.

“The aim of this campaign is to inject more tourism dollars into our region and promote some of our ‘hero experiences’ that visitors just won’t find anywhere else.”

The campaign will advertise The Mackay Region via social and online media, as well as share experiences and creative itineraries that provide an example of the best things to see and do in The Mackay Region.

Comfort Resort Blue Pacific owner Cath Uit Den Bogaard said the campaign was a great way to entice new visitors – particularly families – to the region.

“Sun, sea and splash are the essence of summertime family fun. Our stretch at Blacks Beach embraces the Coral Sea and is the perfect place to watch the ocean roll in, go fishing, take a stroll or play beach games,” she said.

“Most of all the best way to recharge your batteries is to unplug them; go from overtime to family time.”

Thanks to the support of the Mackay Airport and Mackay Tourism members, the campaign will run from 4 October – 31 October.