Sizzling Summer Deals to Drive Visitation

Mackay Tourism is delighted to launch a new marketing campaign that encourages families from across the country to reconnect off the beaten track this summer.

From today, right through till the end of summer, some of the region’s favourite tours, and accommodation providers will be offering special deals, available through

Mackay Tourism’s summer campaign features a coordinated marketing strategy, targeting older families - primarily focusing on the 4-hour drive market.

General Manager of Mackay Tourism, Tas Webber, explained what the summer campaign entails;

“This campaign includes summer inspired holiday deal packages, and inspiration on what to see and do in The Mackay Region, delivered through digital and social media activity, content creation, itinerary, and consumer newsletter”.

“Visitors and indeed Mackay Region locals looking for a weekend escape in their own background, are sure to be inspired by the deals on offer and the natural beauty of our region”.

Following a very successful winter, Mackay Region tourism operators are confident the summer campaign will contribute to maintaining the growth upon growth in visitor numbers to the region.

As part of the Mackay Tourism’s summer campaign, Riviera Mackay are offering visitors who book two or more nights a 10% discount. General Manager of Riviera Mackay, Perry Finbow, said The Mackay Region has a lot to offer visitors looking to reconnect this summer.

“The Mackay Region has an abundance of natural experiences, and fun filled activities that provide the perfect getaway for families over summer”.

Mr Finbow continued “Within walking distance of Riviera, we have the picturesque Pioneer River and Bluewater Trail, and of course the ever popular, family friendly, Bluewater Lagoon is right at our doorstep”.

Tourism operators involved in the summer campaign are Direct Hotel Pacific Sands, Sarina Sugar Shed, The Feathered Nest – Luxury Wildlife Retreat, White Lace Motor Inn, Comfort Resort Blue Pacific, ibis Mackay, Lanai Riverside, Riviera Mackay, Sarina Motor Inn, Hi-Way Units Motel, Miners Lodge and MyCow Accommodation.



Daniel Brown - Communications Officer

0448 994 180

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Published: 3 October 2018 

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