Watch the below to find out more about The Mackay Region Destination Brand:

What is a brand?

The Mackay Region – an incredible collection of contrasting tourism experiences with mother nature putting on a show, every hour of the day. Our region offers curious travellers untouched natural landscapes to discover.

The Mackay Region brand isn't just about a logo and a tagline, it's about creating unified platform from which to promote Mackay as a premier holiday destination with accessible nature-based tourism experiences. The brand process started with identifying our region's target markets, then Mackay Tourism and Tourism and Events Queensland consulted with industry to develop a 'core promise', a statement that encapsulates what our region offers the visitor.

The region's core promise is 'Feel the quiet satisfaction of discovering unspoilt nature on a road less travelled'. From there a creative platform was developed and we now have a new positioning and brand framework for The Mackay Region. This is a great opportunity to work with the industry to attract leisure tourism with focused positioning and strong branded communications.

In partnership with industry, Mackay Tourism and Tourism and Events Queensland want to:

  • grow awareness, consideration and visitation of The Mackay Region and its hero experiences
  • provide cooperative marketing opportunities for industry to drive consumer enquiries and bookings.

Find out more about what the new brand here:

Mackay Region Brand Book

Mackay Region Hero Experiences Fact Sheet

The Mackay Region brand style guide

How can I use the brand in my business?

If you have any questions about how your business can use or align with The Mackay Region brand, please contact Mackay Tourism.

If you have any questions regarding the style guide or the brand, please contact This email address is being protected from spambots. You need JavaScript enabled to view it..


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